ABOUT — WAYNE MATTHEWS-STROUD
TWENTY
YEARS.
TWO
THINGS.
Long-form YouTube documentary. Personal work under LightKeep. Different formats. The same discipline.
BACKGROUND
Editorial → Brand → Documentary.
One instinct across all of it.
My creative life started with drawing. Pencils, then inks, filling notebooks with stories and invented worlds. Art college pulled me toward black and white photography — the stark portraits, the darkroom, the immediate truth of a single frame. But storytelling drove everything.
My professional life started in editorial, copywriting, and scriptwriting for film and TV — then moved through brand content, photography, videography, and documentary production. Different media, different briefs, different audiences. The tools kept changing. The instinct never did.
That breadth is what I bring now — distilled into two things I care about most.
I built Original Sin Crime to prove that evidence-led storytelling — built on public record and legal procedure — could hold an audience without speculation, hype, or manufactured drama. Structure does the work. Controlled revelation keeps viewers watching. The channel reached 775,000 views in eight weeks without a single paid promotion.
LightKeep runs on the same principle. Strip everything back — one person, one lens, no distractions — and the truth becomes unmistakable. A portrait series and oral history rooted in the community around Rottingdean. Different format. Same discipline.
Twenty years across media taught me how stories work. Now I build them properly.
775K
TOTAL VIEWS
20+
YEARS ACROSS EDITORIAL, SCRIPT
E2E
SCRIPT — STORY PRODUCING — EDIT, SOLO
8 wks
PROJECT AGE
330K
TOP PEFORMER
THE WORK
PRIMARY PILLAR — 01
ORIGINAL SIN CRIME
Evidence-led YouTube documentary. Serious criminal cases examined through public record, court procedure, and legal reasoning — building tension through what can actually be proved. No speculation. No manufactured drama. Structure does the work.
SECONDARY PILLAR — 02
LIGHTKEEP
Portrait and oral history project rooted in Rottingdean and the surrounding villages. One person, one lens, no distractions. Large-format B&W portraits paired with filmed interviews, culminating in a public exhibition and digital archive.