Creative Director & Narrative Specialist

A 20+ year specialist in narrative development, documentary storytelling and brand voice clarity. I shape flagship films, build narrative systems and help organisations rediscover the story that actually moves people.

I help organisations sharpen their story, elevate their content, and deliver creative work that actually performs — across video, brand, social and long-form narrative.

Creative Services

Creative Storyteller

My career is defined by staying ahead of the digital curve: I've transitioned from analogue to digital photography and video, and now seamlessly integrate AI-driven production methods. You aren't just hiring a creative—you're partnering with a professional who has trained and led teams in solid, foundational media techniques, but who remains at the forefront of change.

I leverage my background as a professionally trained scriptwriter (now expert in ElevenLabs) and a seasoned videographer and photographer (now adept with Veo 3, Flow, and Gemini). This unique combination of deep craft and modern tooling means I eliminate content bottlenecks and deliver the precision, quality, and unmatched velocity modern marketing demands.

About WMS
Black and white portrait of a bearded man wearing a cap in a workspace with blurred computers in the background.

Working with me

Strategic Foundation, Uncompromising Quality

I begin every project by establishing a unique commercial strategy that aligns with your market and business objectives. I analyse your audience and provide expert media planning, ensuring the creative output is not just stunning, but delivers measurable results.

Creative Velocity, Guaranteed Impact

With decades of leadership experience and cutting-edge production methods, I execute with unmatched speed and technical precision. You get a seamless, collaborative process and media deliverables that are expertly crafted to elevate your brand and guarantee maximum impact on today's multi-screen audiences.

Let's talk
boldly
Andrew Green
Company Director
Andrew Green
Company Director

Wayne has significant professional media expertise and possesses a keen awareness of brand tone, voice and personality. Critically, he also has the ability to integrate these elements consistently across a broad media portfolio.

Company Director
Trudy Boulert
Marketing Specialist
Trudy Boulert
Marketing Specialist

Wayne was very supportive in all my work, explained projects in a way that actually made sense, and took the time to make sure I felt confident at every stage. I felt genuinely supported, which made a big difference to my performance.

Marketing Specialist
Neil Richards
Crimewriter
Neil Richards
Crimewriter

Impeccable talent with words and a terrific eye for still and moving image. That combined with a producer's savvy in a fast-changing media world and a deep commercial understanding of social media makes him unique in my experience.

Crimewriter
James Allwright
Senior Creative
James Allwright
Senior Creative

Wayne is an extremely creative professional and innovative thinker. He is also engaging, considered and thoughtful. He will always bring something fresh to a creative project, and in my experience, it is often from him that comes the initial spark which sets off a multi-media campaign.

Senior Creative

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they'd had and synthesize new things.”

— Steve Jobs